Honda kicks off 2014 with the All New Honda Accord

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines successfully launched the 9^th generation Honda Accord at Blue Leaf Filipinas in Pasay City. Introducing in a luxurious fashion, the Honda Accord, offered in 2.4 S and 3.5 SV variants is bound to set the new standard in its segment.

The 9^th generation Accord prides itself of the improved “Honda DNA” of durability, quality and reliability. While maintaining its winning combination of smart packaging and sophisticated styling, the engineers who worked on this Accord, improved on the vehicle’s already impressive fuel economy, fun to drive performance, comfortable ride and cabin quietness  with advanced safety features making it the true value for money vehicle in its class.

“I could not think of anything but to start the year right by introducing Honda’s flagship model. With the launch of the All New Accord, we aim to present nothing but a sedan that excels in all areas that customers expect from this segment from exterior to interior;” said Mr. Tatsuya Natsume, HCPI’s President and General Manager in his executive remarks during the launch.

Brilliantly crafted to deliver a class-leading, luxurious journey, the All New Accord is available in with the following suggested retail prices:

2.4 S (5-speed AT with Paddle Shifters)   Php 1,720,000

3.5 SV (6-speed AT with Paddle Shifters) Php 2,097,000

Get behind the wheel of an Accord now. Visit any of the 30 Honda dealerships nationwide or visit www.hondpahil.com for more details.

The Honda CR-Z: Best Sports Car for 2013-2014

The Car Awards Group Inc. (CAGI) recently awarded the Honda CR-Z Modulo M/T as  of the Best Sports Car during the 2013-2014 Car of the Year Awards Night held at the Filinvest Tent, Alabang. CAGI is composed of motoring journalists from the broadcast, print and online media who annually conduct qualitative and quantitative tests on participating vehicles.

“We, at Honda, are truly thankful for this recognition and for believing in what the CR-Z can offer,” Mr. Tatsuya Natsume, President and General Manager of Honda Cars Philippines, Inc. said. “We would also like to extend our sincerest appreciation to the motoring public for the positive reception you have shown from the start and making us not only the sports car of the year but also the best selling hybrid vehicle in the country” he added.

The letters CR-Z stand for “Compact Renaissance Zero”, which represents Honda’s commitment to go back to the point of origin (zero) to take on the challenge to create a new definition to mobility; successfully balancing sporty and eco. The introduction of the CR-Z shows Honda’s commitment to provide products that the market wants from the brand.

The All New CR-Z uses a 1.5-liter i-VTEC engine as the main source of power with an electric motor, Honda’s Integrated Motor Assist (IMA). The efficient combination of these two enables drivers to have a responsive and exciting driving experience; thus achieving excellent fun-to-drive performance and exceptional fuel efficiency.

The CR-Z is equipped with what is called the “Three-mode Drive System”; this feature lets the driver choose whether the hybrid system will be used for added performance, or for efficiency. With the push of a button, it allows drivers to freely shift to SPORT, NORMAL or ECON modes for different driving style and / or driving situations. The system is able to control the engine’s Drive by Wire, motor assist, CVT shift management, Electric Power Steering and air conditioner, depending on the selected mode.

The Plus-Sport System or S+ Button is another feature that makes the CR-Z unique. This Plus-Sport System uses the charge from the battery to power the electric motor and give an additional boost in power enabling more responsive acceleration to achieve additional fun and excitement while driving.

Honda Cars Iloilo receives Step-1 Green Dealer Certification

Mr. Tatsuya Natsume (3rd from left) awards the Step-1 Green Dealer Certification to Honda Cars Iloilo’s Branch Manager, Mr. Christian Andaya and Service Manager, Mr. Edgar Braza witnessed by associates from HCPI and HCIL.

Honda Cars Philippines, Inc. (HCPI) recently recognized Honda Cars Iloilo (HCIL), a member of Honda Cars Cebu Group (HCCI), as a “Certified Good Green Dealer” in a ceremony held at their dealership last September 11, 2013.

HCPI’s Green Dealership Program takes into account the dealership’s environmental initiatives in its sales operations, particularly in the sale of its products, services and parts. To acquire certification, dealer must effectively implement activities under its 2-step program. Step 1 activities include waste management, recycling, basic safety, use of personnel protective equipment and compliance to legal requirements. Meanwhile, Step 2 activities include contribution to local community through CSR projects, energy and environmental conservation, chemical use and control, improved waste management system, improved recycling program and complete safety and personnel protective equipment. This program is in line with the Global Honda Environmental Initiatives towards helping in the preservation, conservation, and protection of the environment.

HCPI’s President and General Manager, Mr. Tatsuya Natsume presented the certificate and plaque of recognition to Mr. Christian Andaya, Branch Manager and Mr. Edgar Braza, Service Manager of Honda Cars Iloilo. Also present at the ceremony were Mr. Alec Bucao, General Manager of HCCI Group; Mr. Norman Millare, Customer Service Division Head and Mr. Edipollo Anastacio, Service Support Department Head of HCPI.

HCIL is the 6^th recipient of the Step-1 or the   “Good Green Dealer” certification since the program launch in 2008.